Excerpt from Eat Slow Britain by Alastair Sawday & Anna Colquhoun:

… At first cattle and lambs were trucked four-hundreds miles to a slaughter house in Devon, from where meat travelled to supermarkets across Britain. If supply outstripped demand, orders were reduced or delayed without notice. If animals grew too large, they were rejected as unsuitable for the mechanised processes. “For all we knew our meat ended up on shelves down the road, yet untraceable to Whitmuir. We wanted to take control and know our customers.”

A gift of two Tamworth sows - Cinnamon and Nutmeg, thought to be sterile yet proving prolific - spurred the move to direct sales. A tiny shop was swapped for a bigger one and now they have a restaurant, too. “We invested everything and have more risk and direct accountability to consumers, but we wouldn’t go back to anonymous wholesale.”

... Whitmuir’s Shorthorn cattle only eat grass. This gives their meat a healthier balance of Omega-6s to Omega-3s, and softer, yellower fat. Calves also wean naturally. An early attempt to hasten the process by luring cows away to a field of tasty kale resulted in disaster when they trashed three electric fences and a gate to reclaim their young …

Whitmuir Farm, Scottish Borders, Scotland